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Paradiso

Barcelona

A sustainable theatre of drinks hidden behind a secret door

Few cocktail bars become true destination spots, attracting people of all generations, not just cocktail enthusiasts. Paradiso is one, and like Barcelona's other crown jewels – such as Gaudí's masterpieces – it instils a sense of wonder. The journey begins with its famously discreet entrance: a seemingly ordinary refrigerator door in a pastrami shop. This leads you into a bar that resembles the inside of a whale, complete with a curved wooden ceiling and tropical flourishes. Before you really have time to take it all in, the staff will greet you from behind the bar. The theatricality is a hallmark of the Paradiso experience, a trait that has captivated visitors since its opening almost ten years ago.

Paradiso was named The World's Best Bar in 2022. With sister venues in Ibiza and Dubai, it has remained a global leader with menus that push the boundaries of what cocktails can be. The bar's latest concept, The Mysteries of the Universe, showcases the boundless creativity of owner Giacomo Giannotti and his team. The drinks are not merely cocktails but multi-sensory experiences, with each concoction exploring a scientific or cosmic mystery. The ingredients and concepts, often conceived in the dedicated Paradiso Lab with a focus on sustainability, are presented in elaborate vessels that are as much a part of the show as the libations themselves. This fearless innovation ensures that Paradiso continues to be a pilgrimage site for cocktail enthusiasts worldwide.

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