According to Canabal's report, Jordi said: "We'd like to open shops all over Spain and... who knows, why not abroad?" The chosen name - Rocambolesc - is absolute genius, I think. In Spanish, the word means something like outrageous, but in a very positive sense - besides being a pun with the Roca family name. Even if the ice creams Jordi will serve aren't nearly as rocambolescos as his hit desserts, it's pretty obvious the shop will be a huge hit. Not everyone can afford the "haute couture" the Rocas serve at the Celler (or even score a reservation, for that matter), so I'm guessing that the chance to have a 2 or 5 Euro taste of the brand will be irresistible to the summer tourist crowds.

