Will Guidara, Josep Roca, Laura Hernández Espinosa and more demonstrate the magical powers of hospitality

William Drew - 21/06/2022

An all-star line-up of restaurant gurus will curate a one-off guest experience at #50BestTalks: Bring The Magic! in London. The latest edition of 50 Best’s thought-leadership series will not just explore the art of extraordinary service in words, but also exemplify it in actions. Check out this mouth-watering menu and then follow the action live on 17th July

Every diner is searching for a magical moment – whether consciously or not – and every restaurant at the very top of its game is striving to create those lifelong memories. Establishments on The World’s 50 Best Restaurants list put together genuinely unique dining experiences where the food and drinks are paramount, but where there is additional alchemy in the manner and context of their delivery, raising the encounter to fresh heights. In essence, the very best succeed in bringing the magic.

On Sunday 17th July, #50BestTalks will be presented in the UK as part of The World’s 50 Best Restaurants 2022 event programme and will feature some of the most influential restaurateurs of their generation. A cast including Will Guidara, formerly of Eleven Madison Park in New York, Birgit Reitbauer of the inspired Steirereck in Vienna, Emi Hasegawa of the inimitable Den in Tokyo and the legendary Josep Roca of El Celler de Can Roca will star in 50 Best’s production of Bring The Magic! at 12th Knot in the Sea Containers hotel on London’s South Bank.

Find out more about who’s involved as set out in the six scenes outlined below and ensure you follow @TheWorlds50Best Instagram Stories to catch the best moments on the day:

Scene 1: Unreasonable behaviour by Will Guidara
The former restaurant director and co-owner of Eleven Madison Park, which topped The World’s 50 Best Restaurants list in 2017, demonstrates the remarkable power of giving people more than they expect

Scene 2: Multi-sensory and meaningful at Alchemist
An experiential glimpse into how Rasmus Munk’s gastronomic phenomenon in Copenhagen delivers serious social messaging along with a memorable, layered and multi-sensory meal

Scene 3: Talent across the team featuring Jerome Calayag
A quickfire conversation between the winner of the S.Pellegrino Young Chef Academy prize for 2019-2021 and 50 Best, covering the nurturing of talent from kitchen to dining room, developing team spirit and making vegetables sing

Scene 4: Storytelling at Steirereck by Birgit Reitbauer
Reitbauer, the doyenne of the dining room in the brilliant Vienna restaurant that won the Gin Mare Art of Hospitality Award in 2021, tells us a story about hothouses, heritage and hidden treasures

Scene 5: International interpretations of hospitality
Five inspirational figures from restaurants spread across the globe – including Laura Hernández Espinosa, Emi Hasegawa, Lara Gilmore and Ellia Park – provide regional and personal insights into why making people happy is both an honour and an artform

Scene 6: Wine: the power and the passion by Josep Roca
One of the world’s greatest sommeliers from one of the world’s greatest restaurants, El Celler de Can Roca, conducts a tasting that explores the power of wine to convey multi-layered meaning. One genius, three wines, myriad emotions...

Tune into @TheWorlds50Best Instagram Stories on Sunday, 17th July to catch the best moments from the event. To be the first to hear about the latest news and announcements from The World's 50 Best Restaurants, join the community on Instagram, Facebook, Twitter and YouTube.