Official Sake Partner
Asahi Shuzo crafts sake to brighten your life, not to drive sales or for you to get drunk.
The company strives to create the highest quality sake for its customers to simply enjoy its taste and flavours. It isn't intended to be a product of mass consumption: Dassai is meant to be a way to a pleasant lifestyle. At same time, Dassai is not meant to be a sake so special, so rare that nobody could enjoy it: Dassai should be available for anyone to enjoy.
These days, sake producers and liquor stores tend to focus excessively on quick sales strategies and/or overwhelming marketing campaigns which, in turn, make them lose focus of the customer's authentic need: to enjoy a tasty sake.
It is because it crafts a high quality sake that Asahi Shuzo wants to share it with everyone around the world. The brand strives to keep strong partners to introduce Dassai to every one of you.